4 Ways That Innovation Companies Are Using VR Right Now

VR development is a booming industry and, now that companies have started to discover how powerful VR is as a 3D presentation tool, the demand has only gone up for VR content. This is because the price of VR technology has rapidly decreased while the technological possibilities have simultaneously increased.

Now that interactive 3D machinery has become so realistic and the applications are so immersive, our brains recall our VR experiences as if they were real life. When we interact with a VR machine, it’s as if we were standing in front of the real thing. A great deal of VR research has confirmed this again and again. This article will go through just a few of the ways that major companies are now using interactive 3D visualization and why they have decided to go down this route.


In addition to allowing a more engaging method for machine engineers and resellers to highlight their machine’s benefits, VR also gives them more flexibility and lowers their transportation costs. This has caused industry leaders to continue to expand their interactive 3D presentations and led them to reach more clients.

By using an online virtual trade fair, potential clients can take a close look at machines at any time of day and from anywhere in the world, all without any transportation or logistics.

This interactive 3D machinery also allows you to highlight features and clearly display complex procedures. You can choose to allow the application to guide your clients through the machine’s features, or you can set up a chat between your client and a representative from your company.

VISARD’s 3D presentations allow clients to interact with the machine, turn it on, and observe any variations. In addition to the 3D presentation, this VR technology can also be used to train employees. It is a proven fact that VR training is more effective than conventional means, and you won’t even have to take the real machines out service.


Because of these benefits, virtual reality in education has become extremely popular. It is more engaging than ordinary means, and this engagement leads to a higher retention rate. Everyone knows that learning by experience is much more powerful than learning from a lecture or a book, and VR exactly fits this bill. There is no need to transport any large machinery, nor do we have to go through the fuss of legal permissions.

Researchers have shown that today’s VR CGI is so close to reality that it is basically the same as learning from the ‘real world.’ Because the brain considers the VR experience to be a ‘real experience,’ the retention rate of content learned through VR is more than twice as high as older methods.


Just like VR education, VR is also more efficient for training. Since recollection and retention is significantly higher, VR makes the training process much more efficient. Furthermore, many industries use VR to avoid the danger that real-life conditions can pose, meaning that employees and trainees alike can avoid injury and be free to make mistakes with no risk.

Another benefit is that Virtual Reality training is digital, meaning that we can collect, analyze, and compare training results. This enables companies to choose between new employees and reveals areas with which trainees need further assistance.

VR has also opened up the door for online training for employees. With VR, on-site training is no longer necessary, thus increasing flexibility and reducing costs.

Because of all these benefits, many industries are making good use of VR training. These include machinery, energy, pharmaceutical, chemical, biotech, automobile, architecture, automotive, and agriculture industries.

Lead Generation

VR technology also enables us to create more engaging content for our website, new applications for our customers, interactive 3D presentations, and virtual trade fairs. Regardless of what type of VR application they decided to use, many companies have found a huge spike of potential customers in addition to an increase in productive conversation from the get-go.

Marketing experts recognize that informative and unique content is the most crucial aspect of lead generation, and Virtual Reality is the perfect solution.


VR solutions have brought new methods of marketing to companies around the world, facilitating an incredible amount of growth with these innovative technologies. VR increases engagement, reduces costs, promotes interest, and improves both education and training.

While the industry continues to discover new ways to use VR in their marketing schemes, VR developing is improving alongside it. The equipment continues to become cheaper, and new features are continually being developed. Especially since VR technology is quickly taking over the consumer market, we expect to see exponential growth in VR technology in the coming years.

It’s an exciting time to get involved with Virtual Reality.

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